Objective

Below is an example of how you might structure your web-to-web funnel for Glam AI, focusing on a “Professional Photoshoot” theme. The goal is to reduce CAC from $40 to $20 by guiding users through an interactive, engaging funnel that concludes with a high-converting paywall.

Funnel Flow (Visual in Miro)

Landing Page

• Hero Image & Value Proposition: Showcase the "Professional Photoshoot" feature (e.g., "Get multiple professional-style edits of your photo in seconds!").
• Call to Action (CTA): "Start Your Professional Photoshoot Now!"

Quiz

• Purpose: Personalize the user experience and build anticipation.
• Example Questions:
  • "What type of photoshoot style do you prefer?" (e.g., corporate, casual, fashion)
  • "Which settings do you like?" (e.g., studio, outdoor, office)
  • "Which tone do you want?" (e.g., warm, edgy, natural)
  • "How many edits would you typically want to see?"
  • "What's your primary use case?" (e.g., social media, LinkedIn, personal brand)
• Design Notes:
  • Keep it short and visually engaging (progress bar, icons, minimal text).
  • Reinforce Glam AI's unique selling point: "Our AI tailors these edits just for you."

Photo Upload & Brief Preview

• Photo Upload: Users upload 1 photo after completing the quiz.
• Teaser Page:
  • Show 1–2 quick "sample" edits or a blurred preview to build excitement.
  • Emphasize that the AI is generating multiple pro-level edits.

Teaser of Results

• "Your Photos are Ready!" Page:
  • Display one partially revealed edit or a rotating sneak peek.
  • Include copy like "We've created 5 stunning edits based on your quiz answers. Ready to see them?"

Paywall

• Core Offer: "Unlock All Your Professional Edits Now"
• Pricing:
  • Clearly state the subscription tiers or one-time purchase.
  • Offer a limited-time discount or special bundle (e.g., "Get 50% off your first month if you sign up now").
• Emotional Hooks:
  • Urgency: "Your AI-generated edits will only be stored for 24 hours."
  • Social Proof: "Over 10,000 creators trust Glam AI to elevate their photos."
  • Guarantee: "Full satisfaction or your money back within 7 days."

Checkout and Confirmation